Starting from a microscopic particle model whose hydrodynamic limit under hyperbolic space-time scaling is a 1D conservation law, we derive the large deviation rate function encoding the probability to observe a density profile which is a non entropic shock, and compare this large deviation rate function with the classical Jensen-Varadhan functional, valid for the totally asymmetric exclusion process and the weakly asymmetric exclusion process in the strong asymmetry limit. We find that these two functionals have no reason to coincide, and in this sense Jensen-Varadhan functional is not universal. However, they do coincide in a small Mach number limit, suggesting that universality is restored in this regime. We then compute the leading order correction to the Jensen-Varadhan functional.